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CV Information
 PROFESOR MADYA DR. SHUHAIDA BINTI MD NOOR
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Start Year, Student Name, Category, Mode, Thesis Title, Supervisor Type
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| 1 | 2025, ZHANG YUNSHU, PHD, RESEARCH - FULL TIME, Factors Influencing Purchase Intention of Blind Boxes: The Role of Ai Trust and Technology Acceptance., MAIN SUPERVISOR |
| 2 | 2023, METHVEN PHILIP STEWART THOMAS, PHD, RESEARCH - FULL TIME, The Value of Nostalgic Respite in Malaysia., MAIN SUPERVISOR |
| 3 | 2022, MOHAMED HAMZANI BIN MOHAMED IZZAMUDIN, PHD, RESEARCH - FULL TIME, The Relationship of Celebrity's Persuasion Knowledge Towards Consumers' Attitude and Coping Behaviour., CO-SUPERVISOR |
| 4 | 2021, XING XIAOCHUAN, PHD, RESEARCH - FULL TIME, Research on Media Innovation of Art Education—Taking Short Video Communication as an Example., MAIN SUPERVISOR |
| 5 | 2021, CHEN HUAN, PHD, RESEARCH - FULL TIME, Research on Chinese Advertising Intelligent Production in the Context of Human Computer Integration., MAIN SUPERVISOR |
| 6 | 2021, ZHANG NAN, PHD, RESEARCH - FULL TIME, Research on Cross-Cultural Communication of Short Videos of Chinese Cuisine., MAIN SUPERVISOR |
| 7 | 2021, BEVEN LAU KENG MUN, PHD, RESEARCH - PART TIME, Social Media by Non-Humans: Exploring the Impact of Virtual Influencers as a New Form of Social Media Marketing on Millennials and Generation Z Consumer Behavior, MAIN SUPERVISOR |
| 8 | 2020, ZHANG NANA, PHD, RESEARCH - FULL TIME, Research on Interactive Agenda Setting between Traditional Media and Social Media during Public Health Emergencies, MAIN SUPERVISOR |
| 9 | 2020, LI PENGCHENG, PHD, RESEARCH - FULL TIME, The Effect of Narrative Structure In Environmental Short Videos on Pro- Environmental Behavioral Intention: Examining Narrative Transportation and the Value-Belief Norm Framework, MAIN SUPERVISOR |
| 10 | 2020, MIKAIL RUKAYAT BOLANLE, PHD, RESEARCH - FULL TIME, Instagram Uses and Gratification Among University Students in Malaysia., CO-SUPERVISOR |
| 11 | 2018, MOHD AMIRUL NIZAM BIN PAIJO, PHD, RESEARCH - FULL TIME, Investigating the Mediating Role of Tourist Experiences and Satisfaction on Motivation Factors and Tourist Loyalty in the Biosphere Reserves Ecotourism of Penang Hill, CO-SUPERVISOR |
| 12 | 2017, JAYSLYN SAW SONG LIN, PHD, RESEARCH - PART TIME, Analysis of Health Beliefs, User-Generated Content, and Firm-Generated Content on Covid-19 Second Booster Vaccination Intention with Vaccine Skepticism as a Moderator, MAIN SUPERVISOR |