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CV Information
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Start Year, Student Name, Category, Mode, Thesis Title, Supervisor Type
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| 1 | 2025, TIAN YI, PHD, RESEARCH - FULL TIME, Trust Building and Behavioral Intention Toward Mobile Payment Use Among Elderly Consumers in China, CO-SUPERVISOR |
| 2 | 2025, TAN BEN JANE, PHD, RESEARCH - FULL TIME, Purchase Intention of Eco-Certified Skincare Cosmetics., CO-SUPERVISOR |
| 3 | 2025, XIONG YAN, PHD, RESEARCH - FULL TIME, The Impact of AI-Driven Predictive Analytics on Strategic Talent Management Effectiveness: The Mediating Role of Skill Gap and Personalized skills., CO-SUPERVISOR |
| 4 | 2024, ZENG ZIXI, PHD, RESEARCH - FULL TIME, A Quantitative Investigation of the Influence of Green Advertising through Social Media on Green Purchase Intentions Among Chinese Consumers, MAIN SUPERVISOR |
| 5 | 2024, OU YANGMALI, PHD, RESEARCH - FULL TIME, The Role of Digital Customer Orientation on Enterprises Innovation Performance among Traditional Manufacturing Enterprise in China: The Mediating Effects of Digital Capability and Organizational Creat., MAIN SUPERVISOR |
| 6 | 2024, FATEMA NARGISH, PHD, RESEARCH - FULL TIME, Building an Ecosystem for MSMEs Through Digital Finance and Innovation., CO-SUPERVISOR |
| 7 | 2024, FENG LANXI, PHD, RESEARCH - FULL TIME, Examining the Influence of Dialect-Speaking Robots on Consumer Satisfaction and Usage Intentions in Harbin Hotels: A Comparative Analysis Between Northeastern and Other Regions in China., MAIN SUPERVISOR |
| 8 | 2024, LU YUYING, PHD, RESEARCH - FULL TIME, The effect of Electronic Human Resource Management on organizational performance in Small and Medium Enterprises in Malaysia: the mediating role of organizational agility and organizational innovation, MAIN SUPERVISOR |
| 9 | 2024, YANG JING, PHD, RESEARCH - FULL TIME, Research on supply chain management optimization strategies for cross-border e-commerce based on artificial intelligence and big data, MAIN SUPERVISOR |
| 10 | 2023, TIAN PENG, PHD, RESEARCH - FULL TIME, Online Booking Decision on Travel Agency in Tourism: The relationship between Digital Booking Systems, Social Media Marketing, and Digital Customer Service with the mediating effect of Customer Experi, CO-SUPERVISOR |
| 11 | 2023, WEI BING, PHD, RESEARCH - FULL TIME, Study on Carbon Footprint and Low Carbon Behavior of Urban Residents in Guangxi, Yunnan and Guizhou., CO-SUPERVISOR |
| 12 | 2023, CHEN YULIN, PHD, RESEARCH - FULL TIME, The Impact of Charismatic Leadership on Customer Relationship Management: The Case of the Chinese Insurance Industry., MAIN SUPERVISOR |
| 13 | 2023, LAURENCE LOGAN A/L LECHCHUMANAN, PHD, RESEARCH - FULL TIME, The Motivational Conditions Under Which Social and Cognitive Evaluations Are Formed in Luxury Consumption: Scale Development and Validation., MAIN SUPERVISOR |
| 14 | 2023, LIM YI SHERN, PHD, RESEARCH - PART TIME, Sustainable Performance of Technopreneurs Ecosphere: Readiness for Industry 5.0, CO-SUPERVISOR |
| 15 | 2023, PANEZAI BABRAK ALI, PHD, RESEARCH - FULL TIME, Influence of Customer Perceived Ethicality on Customer Loyalty in the Banking Industry of Pakistan., MAIN SUPERVISOR |
| 16 | 2023, WANG WENHUI, PHD, RESEARCH - FULL TIME, Factors Influencing Consumers#&39 Purchasing Decisions on Cross-Border Online Shopping Platforms., MAIN SUPERVISOR |
| 17 | 2023, CHONG QING, PHD, RESEARCH - FULL TIME, Big Data Analytics-Artificial Intelligence Use and Sustainable Performance: Mediating Roles of GSCM and Green Innovation with Green Culture as a Contingent Variable, MAIN SUPERVISOR |
| 18 | 2023, TIAN TIAN, PHD, RESEARCH - FULL TIME, The Antecedents of Work-Life Balance among Married Woman Post Covid-19 in Malaysia., MAIN SUPERVISOR |
| 19 | 2023, KONG CHAO, PHD, RESEARCH - FULL TIME, Research on Strategic Management of Talent Training Quality in Colleges and Universities - A Case Study of Shandong Province., MAIN SUPERVISOR |
| 20 | 2022, DUNIA KHALED ABDEL RAHMAN ELWAKED, PHD, RESEARCH - FULL TIME, Digital Transformation and Jordanian Firm Performance: Mediating Role of Supply Chain Integration and the Contingent Role of Data-Driven Culture, CO-SUPERVISOR |
| 21 | 2022, AL NATOOR DINA FATHI AHMAD, PHD, RESEARCH - FULL TIME, The Impact of Business Intelligence Systems on Green Supply Chain Management is Revealed in An Empirical Investigation of FMCG in Jordan., MAIN SUPERVISOR |
| 22 | 2022, ALKHATIB AYMAN WAEL KHALAWI, PHD, RESEARCH - FULL TIME, The Impact of Industry 4.0 Technologies on Supply Chain Performance among the Manufacturing Firms in Jordan: A Moderated-Mediation Model, MAIN SUPERVISOR |
| 23 | 2022, MA JINJING, PHD, RESEARCH - FULL TIME, The Effect of Talent Management and Transformational Leadership on Public Hospital Performance in Remote Regions of China: The Mediating Effect of Knowledge Management Process and Moderating Impact of Hospital Information System Capabilities, CO-SUPERVISOR |
| 24 | 2022, WANG JINGJUN, PHD, RESEARCH - FULL TIME, Research on Influencing Factors of Cross-Border Shopping Consumption Preference under Different Cultural Backgrounds and its Enlightenment to Cross-Border E-Commerce Operation, MAIN SUPERVISOR |
| 25 | 2022, LI XIYANG, PHD, RESEARCH - FULL TIME, The Impacts of Live Streaming on Repurchase Intention in Cross-Border E-Commerce Platforms: A Heuristic-systematic Model Analysis with Customer Satisfaction as a Mediator and Perceived Diagnosticity as a Moderator, MAIN SUPERVISOR |
| 26 | 2022, SALEH ZAYED ALI ABDU, PHD, RESEARCH - FULL TIME, Factors of Artificial Intelligence Practices and the Impact on Operational Performance in Malaysian Manufacturing Firms: Mediating Role of Supply Chain Visibility and Moderation Role of Local Supplier Development, CO-SUPERVISOR |
| 27 | 2022, DONG YAN, PHD, RESEARCH - FULL TIME, Supply Chain Dynamic Capability Management and Enterprises Performance., MAIN SUPERVISOR |
| 28 | 2022, SUJATA A/P MUNIANDY, PHD, RESEARCH - FULL TIME, Determinants of Pro Environmental Behaviour Among Malaysian Public., MAIN SUPERVISOR |
| 29 | 2022, ZHANG YIFAN, PHD, RESEARCH - FULL TIME, Research on Service Marketing Strategy of Enterprises in Internet + Era., MAIN SUPERVISOR |
| 30 | 2022, XU ZAIJUAN, PHD, RESEARCH - FULL TIME, Antecedents of Generative AI Usage in Chinese Insurance Companies and its Impact on Performance: The Mediating Role of Innovation, MAIN SUPERVISOR |
| 31 | 2022, LIN ZIYUN, PHD, RESEARCH - FULL TIME, Role of Artificial Intelligent Marketing, Multi-Channel Product Marketing and Management in E-Commerce: Product Marketing with Multi-Channel Management for High Production and Sale Activities of the Enterprise., MAIN SUPERVISOR |
| 32 | 2021, ZHOU XUAN, PHD, RESEARCH - FULL TIME, A Study on the Influence of Big Data on the FMCG Industry., MAIN SUPERVISOR |
| 33 | 2021, TONG LU, PHD, RESEARCH - FULL TIME, Exploring Factors Influencing Continuance Intention for AI-Powered Chatbots in the Chinese Banking Sector: The Contingent Role of the Need for Human Interaction, MAIN SUPERVISOR |
| 34 | 2021, SHANGGUAN LIN, PHD, RESEARCH - FULL TIME, Research on Organizational Goal Management Based on Objectives and Key Results among Employees in Technology-Based Small and Medium Enterprises in China., MAIN SUPERVISOR |
| 35 | 2021, YANG JI, PHD, RESEARCH - FULL TIME, International Marketing (Consumer Purchase Behavior) in Data Technology Revolution., MAIN SUPERVISOR |
| 36 | 2021, LI MINGYUE, PHD, RESEARCH - FULL TIME, Research on the Incentive Mechanism of Technological Innovation Talents in Chengdu- Chongqing Economic Zone, MAIN SUPERVISOR |
| 37 | 2021, ZHANG JIALUN, PHD, RESEARCH - FULL TIME, The Influence of Intellectual Capital and IS Competence on SMEs Innovation Performance in China: The Mediating Role of Dynamic Capability, CO-SUPERVISOR |
| 38 | 2021, SONG RIXIN, PHD, RESEARCH - FULL TIME, Exploring Employees Green Creativity: The Effects of Green Transformational Leadership, Green Innovation Climate, and Green Autonomy in China, MAIN SUPERVISOR |
| 39 | 2021, FU HAORAN, PHD, RESEARCH - FULL TIME, Digital Transformation and Agricultural Enterprise Performance: The Moderating Role of Organizational Agility and the Mediating Effect of Organizational Learning, MAIN SUPERVISOR |
| 40 | 2020, YU GENPING, PHD, RESEARCH - FULL TIME, The Research of University Students' Innovation and Entrepreneurship Projects from the Perspective of Collaborative Innovation, MAIN SUPERVISOR |
| 41 | 2020, AL EDWAN RAMI EHSAN YOUSEF, PHD, RESEARCH - FULL TIME, Influence of Just Culture on the Quality of Service Delivery in Healthcare: Mediating Roles of Trust and Customer Orientation, MAIN SUPERVISOR |
| 42 | 2016, PUSHPAVALLI A/P MANIAM, PHD, RESEARCH - PART TIME, Modelling the Ecosystem of Social Media Crowdsourcing and Brand Advocacy, CO-SUPERVISOR |