SCHOOL OF COMMUNICATION
Main Campus
UNIVERSITI SAINS MALAYSIA (USM)
SOCIAL SCIENCE
Starting Date in USM: 10 March 2005
hasrina@usm.myhasrina@usm.my
+6(04) 653 (Ext) 4417
https://experts.usm.my/cvitae/hasrinahttps://experts.usm.my/cvitae/hasrina
- B Sc (HONS), KOMUNIKASI
UNIVERSITI ISLAM ANTARABANGSA MALAYSIA (MALAYSIA)
- M COMM, KOMUNIKASI
UNIVERSITI SAINS MALAYSIA (USM) (MALAYSIA)
- PhD, KOMUNIKASI
UNIVERSITI PUTRA MALAYSIA (UPM) (MALAYSIA)
BIOGRAPHY
Dr. Hasrina lectures on IMC, digital marketing, and quantitative data analysis mainly at post-graduate level. She is the program coordinator of Master of Integrated Marketing Communication since 2012 and Deputy Dean, Institute of Postgraduate Studies USM@KL since 2014,. Her research areas are related to digital marketing, advertising and branding. She also serves as external examiner and academic assessor for many academic programs in Malaysia.
RESEARCH INTERESTS
Dr Hasrina has been involved as the master trainer in many workshops on Google Ad, Facebook Ad, YouTube Advertising and Chatbot Messenger Marketing since 2013. Currently she heads a team of marketing specialists in designing and managing the digital marketing campaigns for USM using Google Ad, Facebook Ad, WeChat and Weibo to more than 15 countries including China, Saudi Arabia, Oman, Jordan, Pakistan and others.
