Goh Chu Hiang is an experienced senior lecturer with a demonstrated working history in higher education and design research. Trained as a graphic and interactive designer, he is also a professional member of ACM SIGCHI and DRS. A TRIZ Practitioner. He was among the pioneer participants from Malaysia at the distinguished NNg User Experience Conference, Las Vegas, USA, 2007. He involved in various research projects under the USM Apex & RU grants.