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CV Information
PROFESOR MADYA DR. GOH YEN NEE
EXPERT IN

APPLIED SOCIAL SCIENCE AND HUMANITIES

GRADUATE SCHOOL OF BUSINESS
Main Campus
UNIVERSITI SAINS MALAYSIA (USM)
Starting Date in USM: 26 September 2025
yngoh@usm.my
+6(04) 653 (Ext) 5294
https://experts.usm.my/cvitae/yngoh
  • B MGMT (HONS), PENDIDIKAN
    UNIVERSITI UTARA MALAYSIA (UUM) (MALAYSIA)
  • MASTER OF BUSINESS ADMINISTRATION, PENTADBIRAN PERNIAGAAN
    UNIVERSITI UTARA MALAYSIA (UUM) (MALAYSIA)
  • DOCTOR OF BUSINESS ADMINISTRATION, PENTADBIRAN PERNIAGAAN
    UNIVERSITI SAINS MALAYSIA (USM) (MALAYSIA)
Scopus ID
55603808800
Researcher ID
A-7419-2011
ORCID
0000-0002-8679-087X
Google Scholar ID
VXVbOz8AAAAJ
EXPERTISE
  1. APPLIED SOCIAL SCIENCE AND HUMANITIES >> Marketing > Consumer Behaviour
SDG (Research Grants)
Expertise Indicator:
  • Excellent
  • Good
  • Average