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CV Information
DR. JASMINE YEAP AI LEEN
EXPERT IN

APPLIED SOCIAL SCIENCE AND HUMANITIES

SCHOOL OF MANAGEMENT
Main Campus
UNIVERSITI SAINS MALAYSIA (USM)
Starting Date in USM: 11 May 2016
jasmine@usm.my
+6(04) 653 (Ext) 3952
https://experts.usm.my/cvitae/jasmine
  • B MGMT (HONS), PEMASARAN
    UNIVERSITI SAINS MALAYSIA (USM) (MALAYSIA)
  • MASTER OF BUSINESS ADMINISTRATION, BUSINESS ADMINISTRATION
    UNIVERSITI SAINS MALAYSIA (USM) (MALAYSIA)
  • PhD, MANAGEMENT & TECH STUDIES
    UNIVERSITI SAINS MALAYSIA (USM) (MALAYSIA)
Scopus ID
55669015900
Researcher ID
S-8321-2018
ORCID
0000-0003-3390-1545
Google Scholar ID
n/a
EXPERTISE
  1. APPLIED SOCIAL SCIENCE AND HUMANITIES >> Business Management > Electronic Commerce
  2. APPLIED SOCIAL SCIENCE AND HUMANITIES >> Science, Technology and Innovation (STI) Management > Technology Adoption and Acceptance
  3. APPLIED SOCIAL SCIENCE AND HUMANITIES >> Marketing > Brands Management
  4. APPLIED SOCIAL SCIENCE AND HUMANITIES >> Marketing > Consumer Behaviour
  5. APPLIED SOCIAL SCIENCE AND HUMANITIES >> Marketing > Retail and Wholesale Marketing
SDG (Research Grants)
Expertise Indicator:
  • Excellent
  • Good
  • Average