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PROFESOR MADYA DR. SITI HASNAH BINTI HASSAN
EXPERT IN

APPLIED SOCIAL SCIENCE AND HUMANITIES

SCHOOL OF MANAGEMENT
Main Campus
UNIVERSITI SAINS MALAYSIA (USM)
Starting Date in USM: 01 October 2009
siti.hassan@usm.my
+6(04) 653 (Ext) 5165
https://experts.usm.my/cvitae/siti.hassan
  • B Sc, BIOTEKNOLOGI
    UNIVERSITI MALAYSIA SARAWAK (UNIMAS) (MALAYSIA)
  • MASTER OF BUSINESS ADMINISTRATION, PERNIAGAAN
    UNIVERSITI PUTRA MALAYSIA (UPM) (MALAYSIA)
  • POSTGRAD DIP, PENDIDIKAN
    UNIVERSITI MALAYSIA SARAWAK (UNIMAS) (MALAYSIA)
  • PhD, PEMASARAN
    AUSTRALIAN NATIONAL UNIVERSITY, AUSTRALIA (AUSTRALIA)
BIOGRAPHY
Dr Siti Hasnah Hassan is an Associate Professor specializing in marketing at the School of Management, Universiti Sains Malaysia. She embarked on this journey after obtaining her doctorate from the Australian National University in 2009. She began her career as a lecturer at Universiti Malaysia Sarawak (UNIMAS) from 2001 to 2008.
RESEARCH INTERESTS
She strives to deepen the understanding of the intersection of consumer behavior and marketing. Her research explores convergence and divergence in consumption patterns, consumer well-being, the digital realm of digital food culture and e-lifestyle, digital marketing, Islamic marketing and branding, halal marketing, religious tourism, and advanced qualitative research techniques, including grounded theory and mixed-methods approaches.
Scopus ID
36131385500
Researcher ID
E-3199-2012
ORCID
0000-0003-4954-3674
Google Scholar ID
ujyu9WQAAAAJ
EXPERTISE
  1. SOCIAL SCIENCES >> Social Studies > Consumerism
  2. SOCIAL SCIENCES >> Social Studies > Sociology of Consumption
  3. APPLIED SOCIAL SCIENCE AND HUMANITIES >> Marketing > Brands Management
  4. APPLIED SOCIAL SCIENCE AND HUMANITIES >> Marketing > Communications
  5. APPLIED SOCIAL SCIENCE AND HUMANITIES >> Marketing > Consumer Behaviour
SDG (Research Grants)
Expertise Indicator:
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