Experts::USM

SCHOOL OF INDUSTRIAL TECHNOLOGY

Main Campus

UNIVERSITI SAINS MALAYSIA (USM)

LIFE SCIENCES

Starting Date in USM: 18 October 1996

azhar@usm.my

+6(04) 653 (Ext) 6394

https://experts.usm.my/cvitae/azhar

B Sc (HONS), SAINS MAKANAN
THE UNIVERSITY OF NOTTINGHAM, UNITED KINGDOM (BRITAIN)
PhD, FOOD CHEM
THE UNIVERSITY OF NOTTINGHAM, UNITED KINGDOM (BRITAIN)

BIOGRAPHY

Name: Azhar Mat Easa Age: 55 Gender: Male Location: Penang, Malaysia Profession: Professor in Food Sciences Specialization Functional Food and Nutraceuticals: Prof Azhar is a specialist in functional food design, focusing on creating foods with health benefits. He has been involved in this field since 1996, navigating the challenges of introducing health-focused food concepts to a broader audience.

RESEARCH INTERESTS

Functional Food Design Objective: To innovate and develop foods with enhanced health benefits, addressing consumer needs for healthier dietary options. Approach: Focus on creating functional foods that offer specific health advantages, leveraging scientific research to inform product development. Noodles Technology Innovation: Redesigning traditional noodles to improve their nutritional profile, such as creating zero sodium and zero fat options.