SCHOOL OF MEDICAL SCIENCES
Health Campus
UNIVERSITI SAINS MALAYSIA (USM)
SOCIAL SCIENCE
Starting Date in USM:
hafidah_umar@usm.my
+6(09) 767 (Ext) 6438
https://experts.usm.my/cvitae/hafidah_umar
  • B Sc, PSIKOLOGI
    UNIVERSITI ISLAM ANTARABANGSA MALAYSIA (MALAYSIA)
  • M ED, PENDIDIKAN PSIKOLOGI
    UNIVERSITI KEBANGSAAN MALAYSIA (MALAYSIA)
  • PhD, COGNITIVE PSYCHOLOGY
    UNIV BERN, SWITZERLAND (SWITZERLAND)
BIOGRAPHY
Dr. Hafidah joined USM as an academic staff in March 2020. Dr. Hafidah's research primarily focuses on cognitive functions, particularly attention, perception, memory, and imagery. Her doctoral research significantly contributed to understanding these cognitive processes by employing eye-tracking technology. This technology allowed her to explore the intricacies of gaze behavior and pupil size changes and their impact on cognitive functions.
RESEARCH INTERESTS
Dr. Hafidah’s research interests lie at the intersection of cognitive psychology and neuroscience, with a particular emphasis on understanding the mechanisms underlying cognitive functions such as attention, perception, memory, and mental imagery. Her work frequently utilizes eye-tracking technology to investigate how visual attention influences these cognitive processes and their implications for mental health and educational outcomes.

DR. HAFIDAH BINTI UMAR

57221389341
AAV-7006-2021
0000-0002-3422-6417
9fmZw_IAAAAJ
Cognitive Psychology
Psychological Methodology
Sensory and Perception
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