Experts::USM

SCHOOL OF COMMUNICATION

Main Campus

UNIVERSITI SAINS MALAYSIA (USM)

ECONOMICS, BUSINESS AND MANAGEMENT

Starting Date in USM: 24 April 2014

izzalasnira@usm.my

+6(04) 653 (Ext) 2634

https://experts.usm.my/cvitae/izzalasnira

B A (HONS), PERIKLANAN & KOMUNIKASI
UNIVERSITI TEKNOLOGI MARA (UITM) (MALAYSIA)
M A, PERIKLANAN & KOMUNIKASI
ROYAL MELBOURNE INSTITUTE OF TECHNOLOGY, AUSTRALIA (AUSTRALIA)
PhD,
UNIVERSITI MALAYA (UM) (MALAYSIA)

BIOGRAPHY

Izzal Asnira Zolkepli, a recipient of Malaysia's Research Star Award in 2018, specializes in integrated marketing communication with a focus on digital communication technology. Her research advances understanding of consumer engagement and technology, emphasizing social media and Artificial Intelligence (AI). She addresses the challenges of the digital age, offering insights into the evolving interplay between technology and human behavior.

RESEARCH INTERESTS

Izzal Asnira Zolkepli’s research interests center on digital marketing communication, technology-driven consumer behavior, and communication technology adoption. She investigates consumer engagement, technology acceptance, and the integration of emerging tools like Artificial Intelligence (AI) and social media. Her work addresses how these technologies shape user behavior, marketing strategies, and societal trends in the digital age.