SCHOOL OF COMMUNICATION
Main Campus
UNIVERSITI SAINS MALAYSIA (USM)
ECONOMICS, BUSINESS AND MANAGEMENT
Starting Date in USM: 24 April 2014
izzalasnira@usm.my
+6(04) 653 (Ext) 2634
https://experts.usm.my/cvitae/izzalasnira
  • B A (HONS), PERIKLANAN & KOMUNIKASI
    UNIVERSITI TEKNOLOGI MARA (UITM) (MALAYSIA)
  • M A, PERIKLANAN & KOMUNIKASI
    ROYAL MELBOURNE INSTITUTE OF TECHNOLOGY, AUSTRALIA (AUSTRALIA)
  • PhD,
    UNIVERSITI MALAYA (UM) (MALAYSIA)
BIOGRAPHY
Izzal Asnira Zolkepli is a senior lecturer in digital communication and a recipient of Malaysia's Research Star Award 2018. Her multidisciplinary research focuses on digital marketing communication, consumer behaviour, and communication technology management. It emphasizes on consumer engagement and technology acceptance as it studies the convergence and adoption of communication technologies, social media and mobile apps.

ASSOCIATE PROFESSOR DR.
IZZAL ASNIRA BINTI ZOLKEPLI

56423719300
B-3950-2018
0000-0002-0103-0821
UHU3Se4AAAAJ
Advertising
Consumer Behaviour
Strategic Marketing
Human Technology Interaction
Technology Adoption and Acceptance
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