SCHOOL OF SOCIAL SCIENCES
Main Campus
UNIVERSITI SAINS MALAYSIA (USM)
SOCIAL SCIENCES
Starting Date in USM: 01 August 2018
m.khairuddin@usm.my
+6(04) 653 (Ext) 5387
https://experts.usm.my/cvitae/m.khairuddin
  • BACHELOR OF SOCIAL SCIENCES (HONOURS), ANTROPOLOGI & SOSIOLOGI
    UNIVERSITI SAINS MALAYSIA (USM) (MALAYSIA)
  • M SOC SC, ANTROPOLOGI & SOSIOLOGI
    UNIVERSITI KEBANGSAAN MALAYSIA (MALAYSIA)
  • PhD, ANTROPOLOGI & SOSIOLOGI
    UNIVERSITI KEBANGSAAN MALAYSIA (MALAYSIA)
BIOGRAPHY
I specialize in the field of consumerism, with a strong interest in the intersections of culture, tradition, and social media. My research explores how consumer practices are shaped by and embedded in social and cultural contexts. I have conducted studies on consumerism and weddings, consumerism and engagement ceremonies, as well as consumerism and social class, examining how these practices reflect aspirations, identities, and social dynamics.
RESEARCH INTERESTS
Consumerism, culture, tradition, and social media.

DR. MOHD KHAIRUDDIN BIN MOHAD SALLEHUDDIN

58180122100
0000-0001-6092-6153
9k-tIoAAAAAJ
Social Anthropology
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