SCHOOL OF COMMUNICATION
Main Campus
UNIVERSITI SAINS MALAYSIA (USM)
please update
Starting Date in USM: 01 September 2026
maheen@usm.mymaheen@usm.my
+6(04) 653 (Ext)
https://experts.usm.my/cvitae/maheenhttps://experts.usm.my/cvitae/maheen
- PhD, MANAGEMENT
UNIVERSITI TEKNOLOGI PETRONAS (UTP) (MALAYSIA)
BIOGRAPHY
Dr. Maheen Iqbal is a Lecturer at the School of Communication, Universiti Sains Malaysia (USM). She holds a PhD in Management from Universiti Teknologi PETRONAS, specializing in Marketing, Service Marketing, and Transformative Service Research. With around nine years of teaching and three years of industry experience, her research interests include service inclusion, consumer well-being, consumer behavior, and organizational behavior.
RESEARCH INTERESTS
Dr. Maheen Iqbal’s research interests lie at the intersection of marketing, service research, and consumer well-being, with a particular focus on Transformative Service Research, service inclusion, inclusive tourism, and vulnerable consumers. She is also interested in consumer behaviour, organizational behavior, consumer diversity, and the role of communication in creating more inclusive and equitable service experiences.
