Experts::USM

GRADUATE SCHOOL OF BUSINESS

Main Campus

UNIVERSITI SAINS MALAYSIA (USM)

ECONOMICS, BUSINESS AND MANAGEMENT

Starting Date in USM: 05 September 2011

salmi.mohd.isa@usm.my

+6(04) 653 (Ext) 5905

https://experts.usm.my/cvitae/salmi.mohd.isa

B B A (HONS), PEMASARAN
UNIVERSITI TEKNOLOGI MARA (UITM) (MALAYSIA)
MASTER OF BUSINESS ADMINISTRATION, BUSINESS ADMINISTRATION
UNIVERSITI SAINS MALAYSIA (USM) (MALAYSIA)
PhD, PEMASARAN
UNIVERSITY OF HULL, UNITED KINGDOM (BRITAIN)

BIOGRAPHY

She teaches Master Business Administration and Master of Cognitive Neurosciences programme. She specialises in research on marketing. Salmi published research articles in reputable journals such as Tourism Geographies, and Journal of Hospitality and Tourism Management and The Service Industries Journal. She is the Editorial Board Member of Neuroscience Research Notes, Asian Journal of Accounting Perspectives and Journal of Global Marketing.

RESEARCH INTERESTS

Before dedicating herself to academia, Salmi gained years of experience in industry, working at MIMOS Berhad, Malaysia’s prime research and development (R&D) organisation. Her research on marketing surrounding tourism marketing, Corporate Social Responsibility (CSR) and ethics, marketing innovation, branding and consumer behaviour. Recently, she has been researching on neuromarketing using eye-tracking and electroencephalogram (EEG).