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CV Information
 PROFESOR MADYA DR. HASRINA BINTI MUSTAFA
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Start Year, Student Name, Category, Mode, Thesis Title, Supervisor Type
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| 1 | 2024, MA LIN, PHD, RESEARCH - FULL TIME, Unveiling the Influence of Cultural Experiences on Destination Image and Perceived Value: A Case Study of Northwestern China#&39s Tourism Appeal to Malaysian Muslim Travellers and Value Seekers, MAIN SUPERVISOR |
| 2 | 2024, ABDUL JAZIE BIN MOHD AKBAR, PHD, RESEARCH - FULL TIME, Key Brand Health's Metrics on Branding Higher Education through Digital Rhetoric in Media Ecology, MAIN SUPERVISOR |
| 3 | 2024, FAHRI AHMED, PHD, RESEARCH - FULL TIME, An Empirical Study on the Impact of Artificial Intelligence (AI) on Brand Content and Its Influence on Consumer Perception & Emotional Attachment., MAIN SUPERVISOR |
| 4 | 2023, CHEN GUANGYU, PHD, RESEARCH - FULL TIME, Enhancing the Image and Supportive Behavior for Study Travel among Chinese Parents of Primary and Secondary School Students, MAIN SUPERVISOR |
| 5 | 2023, TEOH JIE NING, PHD, RESEARCH - FULL TIME, The Effect of Live Stream Promotional Strategy on Consumers' Purchase Intention at Facebook, Instagram and TikTok Among Young Adult in Malaysia., CO-SUPERVISOR |
| 6 | 2022, NORANIZA BINTI AZMI, PHD, RESEARCH - FULL TIME, The Effectiveness of Branded Content in Digital Media in Malaysia: Industry Practitioner Perspectives, MAIN SUPERVISOR |
| 7 | 2022, ATHERA BINTI ABDUL GHAUTH, PHD, RESEARCH - FULL TIME, Marketing for New Generation C (Corona) Through Generational Cohort Theory based on Malaysia Perspective., MAIN SUPERVISOR |
| 8 | 2021, LIU YINGJIE, PHD, RESEARCH - FULL TIME, The Relationship between Integrated Marketing Communication, Market Orientation, and Brand Orientation., MAIN SUPERVISOR |
| 9 | 2021, WANG XUAN, PHD, RESEARCH - FULL TIME, A Case Study on the Representation of Shanxi#&39s History and Culture on Contemporary Media Platforms., MAIN SUPERVISOR |
| 10 | 2020, ZHANG REN, PHD, RESEARCH - FULL TIME, A Study of Hefei City Image Perception Based on Residents' and Tourists' Perspectives, MAIN SUPERVISOR |
| 11 | 2020, JI YUAN, PHD, RESEARCH - FULL TIME, Chinese University Students' Continuous use Intention of Mobile Audio Applications: A Case Study of Himalaya FM, CO-SUPERVISOR |
| 12 | 2020, CHEN YANHAO, PHD, RESEARCH - FULL TIME, Research on the cross-cultural communication of Chinese TV series in Malaysia, MAIN SUPERVISOR |
| 13 | 2020, WANG NINGYU, PHD, RESEARCH - FULL TIME, Storytelling in City Branding in the era of digitalization, MAIN SUPERVISOR |
| 14 | 2019, KHAIRUN NIZAM BIN MOHAMMAD YUSUFF, PHD, RESEARCH - FULL TIME, The Mediating Role of Digital Communicative Behaviours on the Relationship between Health-Related Beliefs, Social Media-Related Perceptions, and Preventive Behavioural Intentions: The Case of Dengue in Selangor, MAIN SUPERVISOR |
| 15 | 2016, DINI FARAHIYAH BINTI NORDIN, PHD, RESEARCH - PART TIME, Volunteer Tourist’s Motivation and Satisfaction in Malaysia in the Context of Sustainable Tourism: A Social Exchange Perspective, MAIN SUPERVISOR |