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CV Information: Supervisions (On-Going PhD.)
 PROFESOR MADYA DR. IZZAL ASNIRA BINTI ZOLKEPLI
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Start Year, Student Name, Category, Mode, Thesis Title, Supervisor Type
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| 1 | 2026, NURUL NAZIHAH BINTI MOHD RASTAM, PHD, RESEARCH - FULL TIME, Gen Z Overconsumption in Malaysia: The Influence of Social Media, Peer Pressure, and Influencer Marketing, MAIN SUPERVISOR |
| 2 | 2026, CHOWDHURY ROKIBUL HASAN, PHD, RESEARCH - FULL TIME, Customer Perceptions of AI Integration and Brand Equity: The Mediating Roles of Customer Engagement and Customer Loyalty in Private Commercial Banks in Bangladesh, MAIN SUPERVISOR |
| 3 | 2026, HE YINGLIN, PHD, RESEARCH - FULL TIME, Antecedents of Economic Nationalism and Social Identity: Evidence from Douyin Users in China., MAIN SUPERVISOR |
| 4 | 2024, HUMIDA THASNIM, PHD, RESEARCH - FULL TIME, Examining Cross-Cultural Difference in Self-Presentation and Self Disclosure on Social Networking Sites (SNSs): A Study on University Students of Malaysia and Bangladesh., MAIN SUPERVISOR |
| 5 | 2023, SAIDU ADAMU ADAMU, PHD, RESEARCH - FULL TIME, The Construction of Primary Immunodeficiency Diseases (PID) Governance Framework in Malaysia for the Provision of Comprehensive PID Patients Healthcare., CO-SUPERVISOR |
| 6 | 2023, ZHOU FAN, PHD, RESEARCH - FULL TIME, Drivers of Green New Energy Vehicle Consumption among Generation Z in China: The Role of Values, Social Media Peer Influence, Trust And Mianzi, MAIN SUPERVISOR |
| 7 | 2023, SABIR YAMNA, PHD, RESEARCH - FULL TIME, The External Factors Affecting M-Health Acceptance Among Older Adults., MAIN SUPERVISOR |
| 8 | 2022, CHEN HAILAN, PHD, RESEARCH - FULL TIME, Measuring the Impact of Viral Video Pass-On on Bystander Behaviour in Curbing Douyin Cyberbullying in China, MAIN SUPERVISOR |
| 9 | 2022, ATHERA BINTI ABDUL GHAUTH, PHD, RESEARCH - FULL TIME, Marketing for New Generation C (Corona) Through Generational Cohort Theory based on Malaysia Perspective., CO-SUPERVISOR |
| 10 | 2022, YANG YILONG, PHD, RESEARCH - FULL TIME, The Impact of Influencer Persona, Endorsement Content and User Algorithm Awareness on Product-Information Searching Intention in Douyin Short-Form Video Context, CO-SUPERVISOR |
| 11 | 2020, ZHANG LULU, PHD, RESEARCH - FULL TIME, The Effects of Anchor Support, Consumer Support, and Machine Interactivity on Shopping Intention in Taobao Live Streaming Commerce: The Mediating Role of Trust, MAIN SUPERVISOR |