|
CV Information
 DR. JASMINE YEAP AI LEEN
| |
|---|---|
|
Start Year, Student Name, Category, Mode, Thesis Title, Supervisor Type
| |
| 1 | 2024, SHI XUERONG, PHD, RESEARCH - FULL TIME, Digitally Engaged Travelers : Exploring the Influence of Social Media on the Tourism of Chinese Generation Z., MAIN SUPERVISOR |
| 2 | 2024, TENG XINHUA, PHD, RESEARCH - FULL TIME, EXPLORING THE IMPACT OF SOCIAL MEDIA AND CONSUMER ENGAGEMENT ON DIGITAL MARKETING STRATEGIES IN THE DIGITAL AGE, MAIN SUPERVISOR |
| 3 | 2024, LI ZONGWEI, PHD, RESEARCH - FULL TIME, Research on Customer#&39s Willingness to Pay Premium for Green Products., MAIN SUPERVISOR |
| 4 | 2023, WANG LINGYU, PHD, RESEARCH - FULL TIME, A Study on the Influencing Factors of Consumers#&39 Impulsive Buying Behavior in Social Commerce., MAIN SUPERVISOR |
| 5 | 2023, TANG CHAO, PHD, RESEARCH - FULL TIME, Analysis of Factors Influencing the University Choice Behavior of Undergraduate Students in Private Universities Based on TPB Theory Model., MAIN SUPERVISOR |
| 6 | 2023, JIAQI LIU, PHD, RESEARCH - FULL TIME, Digital Marketing Strategies for Cosmetic Brands in the Chinese Market based on Big Data., MAIN SUPERVISOR |
| 7 | 2023, SHI JIE, PHD, RESEARCH - FULL TIME, A Study on Advertising Strategies Influenced by Consumers#&39 Luxury Purchasing Behavior., MAIN SUPERVISOR |
| 8 | 2023, ALFAIFI IBRAHEEM ABDULLAH S, PHD, RESEARCH - FULL TIME, Surviving Digital Darwinism: An Application of Retail Internet-of-Things (RIoT) via Virtual Reality Technologies, MAIN SUPERVISOR |
| 9 | 2021, ZHANG LINLIN, PHD, RESEARCH - FULL TIME, Research on the Effect of Opinion Leader on the Live Streaming E-Commerce in China., MAIN SUPERVISOR |
| 10 | 2021, LI LEJUN, PHD, RESEARCH - FULL TIME, Impact of Multi- Dimensional Sustainable Marketing Activities for Brand Image Promotion and Customer Behavior of Traditional Chinese Food., MAIN SUPERVISOR |
| 11 | 2012, RONGDARA ROCHANAHASADIN, PHD, RESEARCH - PART TIME, Modelling Voluntary Simplicity Lifestyle Behaviours among Generation Z Consumers in Thailand:The Moderating Role of Gratitude, MAIN SUPERVISOR |