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CV Information: Supervisions (On-Going PhD.)
 DR. JASMINE YEAP AI LEEN
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Start Year, Student Name, Category, Mode, Thesis Title, Supervisor Type
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| 1 | 2026, NG HOOI SUN, PHD, RESEARCH - FULL TIME, Consumer Trust and Repurchase Intentions in the Era of Generative AI-Driven Marketing, MAIN SUPERVISOR |
| 2 | 2026, AHAD MD ABDULLAH AL, PHD, RESEARCH - FULL TIME, Technology Adoption and Consumer Acceptance in Women-Led Circular Economy Microenterprises, MAIN SUPERVISOR |
| 3 | 2026, GU JUNQI, PHD, RESEARCH - FULL TIME, Based on Mental Simulation to Research the Impact of Different Types of Social Media Reviews on Purchase Intentions and Evaluation., MAIN SUPERVISOR |
| 4 | 2026, GILANI SYED ALI ANZAR UL HASSAN, PHD, RESEARCH - FULL TIME, A Machine Learning–Based Predictive Framework for Relapse Risk in Major Depressive Disorder Among Malaysian Youth Using Hospital Mental Health Records, MAIN SUPERVISOR |
| 5 | 2026, CHUA YEE SOING, PHD, RESEARCH - FULL TIME, A Business Performance Management System Framework: An Integrated Structure Developed Through Incorporation of Process Approach and Risk-Based Thinking, MAIN SUPERVISOR |
| 6 | 2025, QIN HANYU, PHD, RESEARCH - FULL TIME, Examining Consumer Acceptance of AI in Shared Mobility Platforms, MAIN SUPERVISOR |
| 7 | 2024, SHI XUERONG, PHD, RESEARCH - FULL TIME, Digitally Engaged Travelers : Exploring the Influence of Social Media on the Tourism of Chinese Generation Z., MAIN SUPERVISOR |
| 8 | 2024, TENG XINHUA, PHD, RESEARCH - FULL TIME, EXPLORING THE IMPACT OF SOCIAL MEDIA AND CONSUMER ENGAGEMENT ON DIGITAL MARKETING STRATEGIES IN THE DIGITAL AGE, MAIN SUPERVISOR |
| 9 | 2024, LI ZONGWEI, PHD, RESEARCH - FULL TIME, Research on Customer#&39s Willingness to Pay Premium for Green Products., MAIN SUPERVISOR |
| 10 | 2023, WANG LINGYU, PHD, RESEARCH - FULL TIME, A Study on the Influencing Factors of Consumers#&39 Impulsive Buying Behavior in Social Commerce., MAIN SUPERVISOR |
| 11 | 2023, JIAQI LIU, PHD, RESEARCH - FULL TIME, Digital Marketing Strategies for Cosmetic Brands in the Chinese Market based on Big Data., MAIN SUPERVISOR |
| 12 | 2023, TANG CHAO, PHD, RESEARCH - FULL TIME, Analysis of Factors Influencing the University Choice Behavior of Undergraduate Students in Private Universities Based on TPB Theory Model., MAIN SUPERVISOR |
| 13 | 2023, ALFAIFI IBRAHEEM ABDULLAH S, PHD, RESEARCH - FULL TIME, Surviving Digital Darwinism: An Application of Retail Internet-of-Things (RIoT) via Virtual Reality Technologies, MAIN SUPERVISOR |
| 14 | 2021, LI LEJUN, PHD, RESEARCH - FULL TIME, Impact of Multi- Dimensional Sustainable Marketing Activities for Brand Image Promotion and Customer Behavior of Traditional Chinese Food., MAIN SUPERVISOR |