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CV Information: Supervisions (On-Going PhD.)
 PROFESOR MADYA DR. SHUHAIDA BINTI MD NOOR
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Start Year, Student Name, Category, Mode, Thesis Title, Supervisor Type
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| 1 | 2025, ZHANG YUNSHU, PHD, RESEARCH - FULL TIME, Factors Influencing Purchase Intention of Blind Boxes: The Role of Ai Trust and Technology Acceptance., MAIN SUPERVISOR |
| 2 | 2022, MOHAMED HAMZANI BIN MOHAMED IZZAMUDIN, PHD, RESEARCH - FULL TIME, The Relationship of Celebrity's Persuasion Knowledge Towards Consumers' Attitude and Coping Behaviour., CO-SUPERVISOR |
| 3 | 2021, XING XIAOCHUAN, PHD, RESEARCH - FULL TIME, Research on Media Innovation of Art Education—Taking Short Video Communication as an Example., MAIN SUPERVISOR |
| 4 | 2021, LIU YAHUI, PHD, RESEARCH - FULL TIME, The influence of the development of new media technology on the scientific culture communication in China., CO-SUPERVISOR |
| 5 | 2021, CHEN HUAN, PHD, RESEARCH - FULL TIME, The Effects of Rural Social Media Influencer on Green Food Consumption in China: A Value-Belief-Norm Framework, MAIN SUPERVISOR |
| 6 | 2021, JIANG XIYUE, PHD, RESEARCH - FULL TIME, Grassroots Female Nüshu Practices on Xiaohongshu: Motivations, Platform Control, and Resistance, CO-SUPERVISOR |
| 7 | 2021, ZHANG NAN, PHD, RESEARCH - FULL TIME, Research on Cross-Cultural Communication of Short Videos of Chinese Cuisine., MAIN SUPERVISOR |
| 8 | 2021, BEVEN LAU KENG MUN, PHD, RESEARCH - PART TIME, Social Media by Non-Humans: Exploring the Impact of Virtual Influencers as a New Form of Social Media Marketing on Millennials and Generation Z Consumer Behavior, MAIN SUPERVISOR |
| 9 | 2020, ZHANG NANA, PHD, RESEARCH - FULL TIME, The Influence of User-Driven Factors and System-Driven Factors on the Stickiness of People’s Daily Douyin, MAIN SUPERVISOR |
| 10 | 2020, MIKAIL RUKAYAT BOLANLE, PHD, RESEARCH - FULL TIME, The Influence of Instagram Influencers’ Attributes on Attitude Towards the Decision-Making Process for Lifestyle Products among Nigerian Youth: The Moderating Effect of Product–Influencer Congruence, CO-SUPERVISOR |