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CV Information
 PROFESOR MADYA DR. GOH YEN NEE
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Start Year, Student Name, Category, Mode, Thesis Title, Supervisor Type
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| 1 | 2025, NURLIYANA BINTI ABAS, PHD, RESEARCH - FULL TIME, Click or Brick? The Price Dispersion Dilemma and the Fairness Factor in Malaysian Showrooming, MAIN SUPERVISOR |
| 2 | 2024, WANG YANG, PHD, RESEARCH - FULL TIME, Research on the Implication of Driving Experience on Consumer’s Purchase Intention of New Energy Vehicle: An Investigation in Chinese Consumer Market., MAIN SUPERVISOR |
| 3 | 2022, LUO YUNLI, PHD, RESEARCH - FULL TIME, Research on the Development of Digital Marketing Affecting Tourist Intention to Cultural and Food Tourism in China., MAIN SUPERVISOR |
| 4 | 2021, SYAM CITRA RIZKITA, PHD, RESEARCH - FULL TIME, Determinants of Tourist Revisit Intention to Bali: Memorable Tourism Experience (MTE) As the Mediator, MAIN SUPERVISOR |
| 5 | 2020, SULAIMAN BIN YAHYA, PHD, RESEARCH - FULL TIME, Examining the Relationship between Muslim Consumers' Consumption Values, Attitude, and Intention to Purchase Halal Meat in Kano, Nigeria, CO-SUPERVISOR |
| 6 | 2019, ONG YUNG KANG, PHD, RESEARCH - PART TIME, Factors that Influence Consumers Brand Loyalty in Wearable Devices in Malaysia: The Mediating Role of Customer Satisfaction and Brand Trust, MAIN SUPERVISOR |