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CV Information
 PROFESOR MADYA DR. SITI HASNAH BINTI HASSAN
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Start Year, Student Name, Category, Mode, Thesis Title, Supervisor Type
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| 1 | 2025, TAN BEN JANE, PHD, RESEARCH - FULL TIME, Purchase Intention of Eco-Certified Skincare Cosmetics., MAIN SUPERVISOR |
| 2 | 2025, AL SHIBLI SULAIMAN SAID ZAHIR SAID, PHD, RESEARCH - FULL TIME, Digital Markting in Oman : Challenges and Soluations, MAIN SUPERVISOR |
| 3 | 2024, LU YANBING, PHD, RESEARCH - FULL TIME, Examining Online Brand Community Activities in the Cosmetic Industry in Influencing Brand Loyalty., MAIN SUPERVISOR |
| 4 | 2023, CAI JING, PHD, RESEARCH - FULL TIME, A Study on the Influence of Consumers’ Confucian Values on Csr’ s Purchase Intention: The Mediating Effect of Csr Attitude., MAIN SUPERVISOR |
| 5 | 2022, GAO JIE, PHD, RESEARCH - FULL TIME, The Customer Satisfaction of Online Children’s Education Companies in the Context of the COVID-19., MAIN SUPERVISOR |
| 6 | 2022, IBRAHIM GONDAH MALE, PHD, RESEARCH - FULL TIME, Motivational Drivers that Influence Online Purchase Intention of Fashion Clothing in Nigeria: The Mediating Role of Consumers’ Commitment, CO-SUPERVISOR |
| 7 | 2022, ATALLAH NOUR M A A, PHD, RESEARCH - FULL TIME, The Role of Social Media Marketing and the Effect It Had on the Businesses During the Pandemic., MAIN SUPERVISOR |
| 8 | 2022, HABIB MARAM EHAB AHMED AHMED, PHD, RESEARCH - FULL TIME, The Impact of Augmented Reality Applications on Consumer Experience and Purchase Intentions: The Moderating Role of Ease of Use, MAIN SUPERVISOR |
| 9 | 2021, PENG SI, PHD, RESEARCH - FULL TIME, Research on the Impact of Gamification on Purchase Intentions in China., CO-SUPERVISOR |
| 10 | 2021, ZHANG YUANYUAN, PHD, RESEARCH - FULL TIME, The Timely Response of Cosmetic Brand Search and Evaluation Search to Product Placement in Chinese Online Platforms., MAIN SUPERVISOR |
| 11 | 2021, WANG SHUJIE, PHD, RESEARCH - FULL TIME, The Impact of Pro-Environmental Value on Chinese Consumers’ Purchase Behaviour Towards Eco-Fashion Products: The Moderating Role of Product Knowledge and Perceived Price, MAIN SUPERVISOR |
| 12 | 2021, CHEN YATIAN, PHD, RESEARCH - FULL TIME, The Impact of Us Monetary Policy on China’s Economy., MAIN SUPERVISOR |
| 13 | 2021, LIU YUANYUAN, PHD, RESEARCH - FULL TIME, The Development Path of the New Retail Model of "Online Service + Offline Experience" in the Big Data Context., MAIN SUPERVISOR |
| 14 | 2020, LI PINGXIU, PHD, RESEARCH - FULL TIME, Research on Major Factors Affecting Consumer Behavior Decision in Online Marketing., MAIN SUPERVISOR |