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CV Information
 PROFESOR MADYA DR. SITI HASNAH BINTI HASSAN
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Start Year, Student Name, Category, Mode, Thesis Title, Supervisor Type
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| 1 | 2024, LU YANBING, PHD, RESEARCH - FULL TIME, Examining Online Brand Community Activities in the Cosmetic Industry in Influencing Brand Loyalty., MAIN SUPERVISOR |
| 2 | 2023, CAI JING, PHD, RESEARCH - FULL TIME, A Study on the Influence of Consumers’ Confucian Values on Csr’ s Purchase Intention: The Mediating Effect of Csr Attitude., MAIN SUPERVISOR |
| 3 | 2022, GAO JIE, PHD, RESEARCH - FULL TIME, The Customer Satisfaction of Online Children’s Education Companies in the Context of the COVID-19., MAIN SUPERVISOR |
| 4 | 2022, IBRAHIM GONDAH MALE, PHD, RESEARCH - FULL TIME, The Relationship Between Services Marketing Mix, Service Quality and Customer Satisfaction in Tourism Destination of North Easth Nigeria., CO-SUPERVISOR |
| 5 | 2022, ATALLAH NOUR M A A, PHD, RESEARCH - FULL TIME, The Role of Social Media Marketing and the Effect It Had on the Businesses During the Pandemic., MAIN SUPERVISOR |
| 6 | 2022, HABIB MARAM EHAB AHMED AHMED, PHD, RESEARCH - FULL TIME, The Effect of Using Augmented Reality Applications on Consumer#&39s Experience and Purchase Intentions., MAIN SUPERVISOR |
| 7 | 2021, PENG SI, PHD, RESEARCH - FULL TIME, Research on the Impact of Gamification on Purchase Intentions in China., CO-SUPERVISOR |
| 8 | 2021, ZHANG YUANYUAN, PHD, RESEARCH - FULL TIME, The Timely Response of Cosmetic Brand Search and Evaluation Search to Product Placement in Chinese Online Platforms., MAIN SUPERVISOR |
| 9 | 2021, WANG SHUJIE, PHD, RESEARCH - FULL TIME, The Influence of Chinese Social Media on Purchase Intentions of Consumers - Taking Clothing Products as an Example., MAIN SUPERVISOR |
| 10 | 2021, CHEN YATIAN, PHD, RESEARCH - FULL TIME, The Impact of Us Monetary Policy on China’s Economy., MAIN SUPERVISOR |
| 11 | 2021, SHI GUANGYUAN, PHD, RESEARCH - FULL TIME, The Influence of User-Generated Content(UGC) on Conspicuous Consumption and Self-Expression in Luxury Fashion Products among Generation Z in China, MAIN SUPERVISOR |
| 12 | 2021, LIU YUANYUAN, PHD, RESEARCH - FULL TIME, The Development Path of the New Retail Model of "Online Service + Offline Experience" in the Big Data Context., MAIN SUPERVISOR |
| 13 | 2020, LI PINGXIU, PHD, RESEARCH - FULL TIME, Research on Major Factors Affecting Consumer Behavior Decision in Online Marketing., MAIN SUPERVISOR |
| 14 | 2019, SIDRA HASIB, PHD, RESEARCH - FULL TIME, Investigating Factors Influencing Repurchase Intentions among Men for Organic Skincare Products in Pakistan, MAIN SUPERVISOR |