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CV Information: Supervisions (On-Going PhD.)
 PROFESOR MADYA DR. SHANKAR A/L CHELLIAH
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Start Year, Student Name, Category, Mode, Thesis Title, Supervisor Type
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| 1 | 2026, ZHANG KETAO, PHD, RESEARCH - FULL TIME, Tariff Barriers, Supply Chain Resilience, and Innovation Quality in Manufacturing., MAIN SUPERVISOR |
| 2 | 2026, ZHANG LI, PHD, RESEARCH - FULL TIME, RCEP-Driven Economic Integration,Cross-cultural Service Quality,and Chinese Tourist Loyalty:A Comparative Study of Pre-visiting Perceptions in China and On-site Experiences in Malaysia’s Hotel Sector, MAIN SUPERVISOR |
| 3 | 2026, SHI SHUANGQUAN, PHD, RESEARCH - FULL TIME, An Empirical Study on the Value Co-Creation Mechanism of Experiential Value in Educational Tourism in China and Its Optimization Path, MAIN SUPERVISOR |
| 4 | 2025, MA HUI, PHD, RESEARCH - FULL TIME, During COVID-19: the phenomenon of small and medium-sized enterprises (SMEs) implementing digital business strategy., MAIN SUPERVISOR |
| 5 | 2025, ZHENG QUANFANG, PHD, RESEARCH - FULL TIME, In The Context of Artificial Intelligence, the Impact of Hotel Service Remedies on Customer Satisfaction Studies— Based On the Theory of Fairness Perception, MAIN SUPERVISOR |
| 6 | 2025, HUANG HONGXU, PHD, RESEARCH - FULL TIME, Evaluation of the Role of Visionary Leadership in the Application of Digitization as Part of Business Technological Innovation., MAIN SUPERVISOR |
| 7 | 2025, CHEN LI, PHD, RESEARCH - FULL TIME, The Belt and Road Initiative: Strategies for Globalizing Intangible Cultural Heritage Enterprises in China and Malaysia., MAIN SUPERVISOR |
| 8 | 2024, LI RONGCHUN, PHD, RESEARCH - FULL TIME, The Determinants of Innovative Entry Modes Choices of Small and Medium Sized Enterprises (SMEs) in China., MAIN SUPERVISOR |
| 9 | 2024, CHENG JUNFENG, PHD, RESEARCH - FULL TIME, The Influence of DIT Awareness, Digital Literacy and Digital Leadership on Innovative Job Performance: Mediating Effect of Job Crafting and Moderating Effect of Person-Job-Fit, MAIN SUPERVISOR |
| 10 | 2024, GUO ZIMO, PHD, RESEARCH - FULL TIME, The Impact of Performance Appraisal Goal Orientation on the Competency of University Teachers., MAIN SUPERVISOR |
| 11 | 2024, YANG ZHIMEI, PHD, RESEARCH - FULL TIME, The Big Data Marketing Path of Cross-border E-commerce for Small and Medium-sized Enterprises under the RCEP Background., MAIN SUPERVISOR |
| 12 | 2024, LIAN MENGFEI, PHD, RESEARCH - FULL TIME, The Influence of Remote Work, Digital Technology, and Perceived Organizational Support on Organizational Commitment in Chinese High-Tech Enterprises: The Moderating Role of Trust, MAIN SUPERVISOR |
| 13 | 2022, LIAO WANLING, PHD, RESEARCH - FULL TIME, Strategic Resources and Innovation Performance in Chinese High-Tech SMEs: The Roles of Dynamic Capability and Digital Transformation, MAIN SUPERVISOR |
| 14 | 2021, TAJ MOHAMAD HUSSEIN QASEM, PHD, RESEARCH - FULL TIME, The Effect of Supply Chain Management on Firm Performance on Jordan Food-Based Firms: The Role Competitive Advantage as a Mediating Variable and Time to Market as a Moderator Variable, MAIN SUPERVISOR |
| 15 | 2021, KHAW JIA QI, PHD, RESEARCH - FULL TIME, The Determinants of Internationalization & SMEs’ Performance in IR 4.0 Environment: Moderated by Leadership Style., MAIN SUPERVISOR |
| 16 | 2021, SHI BONING, PHD, RESEARCH - FULL TIME, The Determinants of Digital Transformation and Firm Performance among the Chinese Technology-Based Small and Medium Sized Enterprises (SMEs): Moderated by Regional Digital Level, MAIN SUPERVISOR |
| 17 | 2021, ZHANG YING, PHD, RESEARCH - FULL TIME, The Integrated Use of Social Media, Digital and Traditional Communication Tools in the B2B Sales Process of International SMEs., MAIN SUPERVISOR |
| 18 | 2021, GUO ZHENGYA, PHD, RESEARCH - FULL TIME, The Determinants of Repurchase Intention among Chinese E-Shoppers: Mediated by Customer Satisfaction and Moderated by Loyalty and Cross-Border Experience, MAIN SUPERVISOR |
| 19 | 2021, LIU JING, PHD, RESEARCH - FULL TIME, The Influence of Entrepreneurs’ Personal Brand, Self-Efficacy and Collective Culture on Purchase Intention of Electric Cars, MAIN SUPERVISOR |
| 20 | 2021, JIANG NA, PHD, RESEARCH - FULL TIME, The Impact of Job Demands and Job Resources on Employee Performance in Chinese Private Colleges: Mediated by Innovative Work Behavior and Moderated by Adaptive Culture, MAIN SUPERVISOR |
| 21 | 2021, GAN WEI, PHD, RESEARCH - FULL TIME, Global-Mindedness as a Mediator of Factors Influencing International Performance among Academics in Jiangxi Province Higher Education Institutions, China, MAIN SUPERVISOR |
| 22 | 2021, BAI MINGHUI, PHD, RESEARCH - FULL TIME, The Influence of Intellectual Capitaland Technologicaland Organizational Innovation on Export Performance among Chinese Manufacturing SMEs: The Mediating Role of Competitive Advantage, MAIN SUPERVISOR |
| 23 | 2021, DENG NINGJUN, PHD, RESEARCH - FULL TIME, Moderating Role of Globally-Minded Leadership in the Relationship Between Digital Transformation and Firm Productivity in Emerging Manufacturing Industry Zone of Zhaoqing City, China, MAIN SUPERVISOR |
| 24 | 2018, PONARASU A/L KUNCHIAPPAN, PHD, RESEARCH - FULL TIME, The Determinants of Knowledge Sharing Behaviour in Solar Base Multinational Companies in Malaysia: Psychological Ownership as a Moderator, MAIN SUPERVISOR |