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CV Information
 PROFESOR MADYA DR. GOH YEN NEE
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Grant's Name,"Project's Title" (Research Period)(Role)[Sponsorship]
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| 1 | BRIDGING GRANT, "TRIANDIS'S MODEL TO PREDICT CONSUMERS' PURCHASE INTENTION TOWARDS SUBTLE LUXURY FASHION GOODS : A CONCEPTUAL FRAMEWORK" (01.07.2019 - 30.06.2020) (Principal) [ UNIVERSITI SAINS MALAYSIA (USM) ] - Source: eR&I |
| 2 | BRIDGING GRANT, "INCONSPICUOUS CONSUMPTION ON LUXURY FASHION GOODS AMONG MALAYSIA CONSUMERS : AM INVESTIGATION" (25.01.2018 - 24.01.2019) (Principal) [ UNIVERSITI SAINS MALAYSIA (USM) ] - Source: eR&I |
| 3 | SHORT TERM - ACADEMIC STAFF, "DETERMINANTS TOWARDS THE PURCHASE INTENTION OF GREEN RESIDENTIAL BUILDING: AN EMPIRICAL INVESTIGATION OF HOMEBUYERS IN MALAYSIA" (15.03.2014 - 14.03.2016) (Principal) [ USM (JANGKA PENDEK) ] - Source: eR&I |
| 4 | SHORT TERM - ACADEMIC STAFF, "UNDERSTANDING FACTORS INFLUENCING CUSTOMERS REVISIT INTENTION: AN EXPLORATORY STUDY ON PENANG BOUTIQUE HOTEL AT GEORGE TOWN UNESCOS WORLD HERITAGE SITE" (01.12.2011 - 30.11.2013) (Principal) [ USM (JANGKA PENDEK) ] - Source: eR&I |
| 5 | INCENTIVE GRANT, "THE IMPACT OF INDUSTRY TYPE AND NUMBER OF YEARS CERTIFIED WITH ISO 14001 ON SMES PERFORMANCE IN MALAYSIA: AN EMPIRICAL INVESTIGATION" (24.01.2011 - 23.01.2012) (Principal) [ USM (INSENTIF) ] - Source: eR&I |