CV Information
NUR ATIKAH BINTI A RAHMAN DR. NUR ATIKAH BINTI A RAHMAN
Start Year, Student Name, Category, Mode, Thesis Title, Supervisor Type
1 2023, TEOH JIE NING, PHD, RESEARCH - FULL TIME, The Effect of Live Stream Promotional Strategy on Consumers' Purchase Intention at Facebook, Instagram and TikTok Among Young Adult in Malaysia., MAIN SUPERVISOR
2 2022, MOHAMED HAMZANI BIN MOHAMED IZZAMUDIN, PHD, RESEARCH - FULL TIME, The Relationship of Celebrity's Persuasion Knowledge Towards Consumers' Attitude and Coping Behaviour., MAIN SUPERVISOR
3 2022, YANG YILONG, PHD, RESEARCH - FULL TIME, The New Master of Marketing and Entertainment:Why TikTok Can Gradually Occupy People's Lives., MAIN SUPERVISOR
4 2021, KONG SHUWEN, PHD, RESEARCH - FULL TIME, Research on Marketing Strategy of a Certain Brand's Webcast in the Context of New Media, MAIN SUPERVISOR
5 2021, AUNI BINTI MOHAMMED, PHD, RESEARCH - FULL TIME, The Influence of social media on Cultural Change: An Historical and Contemporary Analysis on The Unfolding Identity Transformation Among Malay Youths in Peninsular Malaysia., MAIN SUPERVISOR
6 2020, JI YUAN, PHD, RESEARCH - FULL TIME, Chinese University Students' Continuous use Intention of Mobile Audio Applications: A Case Study of Himalaya FM, MAIN SUPERVISOR
7 2020, MIKAIL RUKAYAT BOLANLE, PHD, RESEARCH - FULL TIME, Instagram Uses and Gratification Among University Students in Malaysia., MAIN SUPERVISOR