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CV Information
PROFESOR MADYA DR. SHUHAIDA BINTI MD NOOR
EXPERT IN

ECONOMICS, BUSINESS AND MANAGEMENT

SCHOOL OF COMMUNICATION
Main Campus
UNIVERSITI SAINS MALAYSIA (USM)
Starting Date in USM: 01 October 2009
shuhaida@usm.my
+6(04) 653 (Ext) 3404
https://experts.usm.my/cvitae/shuhaida
  • B Sc, PEMASARAN
    UNIVERSITY OF VIRGINIA, U.S.A (AMERIKA SYARIKAT)
  • MASTER OF ARTS, KOMUNIKASI
    UNIVERSITI SAINS MALAYSIA (USM) (MALAYSIA)
  • PhD, PEMASARAN
    UNIVERSITY OF SYDNEY, AUSTRALIA (AUSTRALIA)
BIOGRAPHY
My interest lies in the area of consumer psychology to explain various marketing communication and consumption phenomena, ranging from consumers’ knowledge, perception, mental states, attitude, emotions, behaviour to self-related reflections (e.g. brand identity, brand personality, heritage and community). In recent years, I have indulged in incorporating psychology research in heritage tourism and local community participation in tourism
Scopus ID
55972335300
Researcher ID
E-9971-2012
ORCID
0000-0002-7159-9394
Google Scholar ID
XjR2msAAAAJ
EXPERTISE
  1. ECONOMICS, BUSINESS AND MANAGEMENT >> Marketing > Brands Management
  2. ECONOMICS, BUSINESS AND MANAGEMENT >> Marketing > Consumer Behaviour
  3. ECONOMICS, BUSINESS AND MANAGEMENT >> Tourism and Hospitality > Tourist Behaviour
Expertise Indicator:
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