Experts::USM

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EXPERT IN ECONOMICS, BUSINESS AND MANAGEMENT SCHOOL OF COMMUNICATION Main Campus UNIVERSITI SAINS MALAYSIA (USM) Starting Date in USM: 24 April 2014 izzalasnira@usm.myizzalasnira@usm.my +6(04) 653 (Ext) 2634 https://experts.usm.my/cvitae/izzalasnirahttps://experts.usm.my/cvitae/izzalasnira B A (HONS), PERIKLANAN & KOMUNIKASI UNIVERSITI TEKNOLOGI MARA (UITM) (MALAYSIA) M A, PERIKLANAN & KOMUNIKASI ROYAL MELBOURNE INSTITUTE OF TECHNOLOGY, AUSTRALIA (AUSTRALIA) PhD, UNIVERSITI MALAYA (UM) (MALAYSIA) BIOGRAPHY Izzal Asnira Zolkepli, a recipient of Malaysia's Research Star Award in 2018, specializes in integrated marketing communication with a focus on digital communication technology. Her research advances understanding of consumer engagement and technology, emphasizing social media and Artificial Intelligence (AI). She addresses the challenges of the digital age, offering insights into the evolving interplay between technology and human behavior. RESEARCH INTERESTS Izzal Asnira Zolkepli’s research interests center on digital marketing communication, technology-driven consumer behavior, and communication technology adoption. She investigates consumer engagement, technology acceptance, and the integration of emerging tools like Artificial Intelligence (AI) and social media. Her work addresses how these technologies shape user behavior, marketing strategies, and societal trends in the digital age. Scopus ID 5642371930056423719300 Researcher ID B-3950-2018B-3950-2018 ORCID 0000-0002-0103-08210000-0002-0103-0821 Google Scholar ID UHU3Se4AAAAJUHU3Se4AAAAJ EXPERTISE ECONOMICS, BUSINESS AND MANAGEMENT >> Marketing > Advertising ECONOMICS, BUSINESS AND MANAGEMENT >> Marketing > Consumer Behaviour SOCIAL SCIENCES >> Digital Media and Media Studies > Digital Media and Communication Technology SOCIAL SCIENCES >> Specialist Topics in Media and Communication > Social Media and Information Sharing APPLIED SOCIAL SCIENCE AND HUMANITIES >> Specialist Topics in Advertising and Marketing > Digital Marketing

CV Information

PROFESOR MADYA DR. IZZAL ASNIRA BINTI ZOLKEPLI

EXPERT IN

ECONOMICS, BUSINESS AND MANAGEMENT

SCHOOL OF COMMUNICATION

Main Campus

UNIVERSITI SAINS MALAYSIA (USM)

Starting Date in USM: 24 April 2014

izzalasnira@usm.my

+6(04) 653 (Ext) 2634

https://experts.usm.my/cvitae/izzalasnira

B A (HONS), PERIKLANAN & KOMUNIKASI
UNIVERSITI TEKNOLOGI MARA (UITM) (MALAYSIA)
M A, PERIKLANAN & KOMUNIKASI
ROYAL MELBOURNE INSTITUTE OF TECHNOLOGY, AUSTRALIA (AUSTRALIA)
PhD,
UNIVERSITI MALAYA (UM) (MALAYSIA)

BIOGRAPHY

Izzal Asnira Zolkepli, a recipient of Malaysia's Research Star Award in 2018, specializes in integrated marketing communication with a focus on digital communication technology. Her research advances understanding of consumer engagement and technology, emphasizing social media and Artificial Intelligence (AI). She addresses the challenges of the digital age, offering insights into the evolving interplay between technology and human behavior.

RESEARCH INTERESTS

Izzal Asnira Zolkepli’s research interests center on digital marketing communication, technology-driven consumer behavior, and communication technology adoption. She investigates consumer engagement, technology acceptance, and the integration of emerging tools like Artificial Intelligence (AI) and social media. Her work addresses how these technologies shape user behavior, marketing strategies, and societal trends in the digital age.

Scopus ID

56423719300

Researcher ID

B-3950-2018

ORCID

0000-0002-0103-0821

Google Scholar ID

UHU3Se4AAAAJ

EXPERTISE

ECONOMICS, BUSINESS AND MANAGEMENT >> Marketing > Advertising
ECONOMICS, BUSINESS AND MANAGEMENT >> Marketing > Consumer Behaviour
SOCIAL SCIENCES >> Digital Media and Media Studies > Digital Media and Communication Technology
SOCIAL SCIENCES >> Specialist Topics in Media and Communication > Social Media and Information Sharing
APPLIED SOCIAL SCIENCE AND HUMANITIES >> Specialist Topics in Advertising and Marketing > Digital Marketing

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