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PROFESOR DR. SALMI BINTI MOHD ISA
EXPERT IN

ECONOMICS, BUSINESS AND MANAGEMENT

GRADUATE SCHOOL OF BUSINESS
Main Campus
UNIVERSITI SAINS MALAYSIA (USM)
Starting Date in USM: 05 September 2011
salmi.mohd.isa@usm.my
+6(04) 653 (Ext) 5905
https://experts.usm.my/cvitae/salmi.mohd.isa
  • B B A (HONS), PEMASARAN
    UNIVERSITI TEKNOLOGI MARA (UITM) (MALAYSIA)
  • MASTER OF BUSINESS ADMINISTRATION, BUSINESS ADMINISTRATION
    UNIVERSITI SAINS MALAYSIA (USM) (MALAYSIA)
  • PhD, PEMASARAN
    UNIVERSITY OF HULL, UNITED KINGDOM (BRITAIN)
BIOGRAPHY
She teaches Master Business Administration and Master of Cognitive Neurosciences programme. She specialises in research on marketing. Salmi published research articles in reputable journals such as Tourism Geographies, and Journal of Hospitality and Tourism Management and The Service Industries Journal. She is the Editorial Board Member of Neuroscience Research Notes, Asian Journal of Accounting Perspectives and Journal of Global Marketing.
RESEARCH INTERESTS
Before dedicating herself to academia, Salmi gained years of experience in industry, working at MIMOS Berhad, Malaysia’s prime research and development (R&D) organisation. Her research on marketing surrounding tourism marketing, Corporate Social Responsibility (CSR) and ethics, marketing innovation, branding and consumer behaviour. Recently, she has been researching on neuromarketing using eye-tracking and electroencephalogram (EEG).
Scopus ID
57207922591
Researcher ID
H-9837-2012
ORCID
0000-0002-8793-7626
Google Scholar ID
6Ol4wgEAAAAJ
EXPERTISE
  1. ECONOMICS, BUSINESS AND MANAGEMENT >> Management > Marketing
  2. ECONOMICS, BUSINESS AND MANAGEMENT >> Marketing > Service Marketing
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