Experts::USM

SCHOOL OF MANAGEMENT

Main Campus

UNIVERSITI SAINS MALAYSIA (USM)

APPLIED SOCIAL SCIENCE AND HUMANITIES

Starting Date in USM: 01 October 2009

siti.hassan@usm.my

+6(04) 653 (Ext) 5165

https://experts.usm.my/cvitae/siti.hassan

B Sc, BIOTEKNOLOGI
UNIVERSITI MALAYSIA SARAWAK (UNIMAS) (MALAYSIA)
MASTER OF BUSINESS ADMINISTRATION, PERNIAGAAN
UNIVERSITI PUTRA MALAYSIA (UPM) (MALAYSIA)
POSTGRAD DIP, PENDIDIKAN
UNIVERSITI MALAYSIA SARAWAK (UNIMAS) (MALAYSIA)
PhD, PEMASARAN
AUSTRALIAN NATIONAL UNIVERSITY, AUSTRALIA (AUSTRALIA)

BIOGRAPHY

Dr Siti Hasnah Hassan is an Associate Professor specializing in marketing at the School of Management, Universiti Sains Malaysia. She embarked on this journey after obtaining her doctorate from the Australian National University in 2009. She began her career as a lecturer at Universiti Malaysia Sarawak (UNIMAS) from 2001 to 2008.

RESEARCH INTERESTS

She strives to deepen the understanding of the intersection of consumer behavior and marketing. Her research explores convergence and divergence in consumption patterns, consumer well-being, the digital realm of digital food culture and e-lifestyle, digital marketing, Islamic marketing and branding, halal marketing, religious tourism, and advanced qualitative research techniques, including grounded theory and mixed-methods approaches.