CV Information
PROFESOR MADYA DR. SITI HASNAH BINTI HASSAN
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Grant's Name,"Project's Title" (Research Period)(Role)[Sponsorship]
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1 | RESEARCH UNIVERSITY (INDIVIDUAL), "ANTECEDENTS AND CONSEQUENCES OF SPIRITUAL TOURIST EXPERIENCE: IN THE CONTEXT OF TRAVELLERS WELLNESS MANAGEMENT" (15.07.2012 - 14.07.2015) (Principal) [ USM (RU) ] - Source: eR&I |
2 | RESEARCH UNIVERSITY (INDIVIDUAL), "CONSUMER PSYCHOGRAPHIC, CAUSE-RELATED MARKETING PRACTICES AND PERCEIVED CORPORATE IDENTITY IN PURCHASE INTENTION OF CSR PRODUCT: A CROSS-CULTURAL EXAMINATION OF INDONESIA-MALAYSIA-THAILAND GROWTH TRIANGLE (IMT-GT)" (15.07.2012 - 14.07.2015) (Principal) [ USM (RU) ] - Source: eR&I |
3 | SHORT TERM - ACADEMIC STAFF, "THE STUDY OF MUSLIM CONSUMER VALUES AND PREFERENCES TOWARD GENETICALLY MODIFIED FOOD PRODUCTS" (01.03.2011 - 28.02.2013) (Principal) [ USM (JANGKA PENDEK) ] - Source: eR&I |
4 | , "FUNCTIONAL FOOD CONSUMPTION MODEL FOR MUSLIM CONSUMERS IN MALAYSIA" (14.01.2010 - 13.01.2011) (Principal) [ USM (INSENTIF) ] - Source: eR&I |